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ESAFETY - 'Manosphere' media release and blog post

View on aph.gov.au (opens in a new tab)
Status: Answered, finished
Asked by: Senator Fatima Payman
Portfolio: Infrastructure, Transport, Regional Development, Communications, Sport and the Arts
Agency: Office of the eSafety Commissioner
Round: 2026-27 Budget estimates
Question No: SQ26-000691
Asked: 8 June 2026
Answer due: 16 July 2026

Question

On eSafety's media release 'Manosphere to man: how talking helps boys resist bad influencers' and blog post 'The manosphere: What it is and what parents and carers need to know': 1. How much did eSafety spend on advertising for the aforementioned media release? 2. Was the manosphere blogpost entirely informed by eSafety's research, or does it rely on any external sources? 3. In the section 'Coded language and symbols', the flame emoji is cited as one example of a symbol which can have a coded meaning. How might one determine whether a usage of the flame emoji is innocuous or relates to manosphere ideology?

Answer

Please see the attached answer.

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