Tourism Recovery

Question

At Senate Estimates on 5 June 2026, in relation to regional, rural and remote tourism the Managing Director of Tourism Australia said that "...some of our regions in particular are hurting right now. So we have created a new series on our social channels called Unhurried Australia, which puts a spotlight, as I say, on those. We just did a great feature on Far North Queensland as an example...". When it comes to the Unhurried Australia campaign: (a) How long has this campaign been going for? When did it first commence? (b) What social media channels are being utilised for this campaign? (c) In addition to Far North Queensland, what other regions in regional, rural and remote Australia have been promoted and showcased as part of Unhurried Australia?

Answer

Please see attached answer

Documents

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