Budget Savings
Question
Specifically, how will Tourism Australia ensure that marketing is distributed between metropolitan and regional tourism promotion, at a time when global competition has never been fiercer? (a) In the Tourism Australia Portfolio Budget Statement, one of the key metrics for the Grow Demand Program in 2026-27 is total visitor expenditure - both domestic and international - is a target of between $165.1 billion and $172.5 billion. (b) Can this projected target be broken down/split between expenditure in metropolitan areas, and projected expenditure in regional, rural and remote Australia?
Answer
Please see attached answer
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